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Download full textOregon State Dept. of Education, Salem. – 1989
This concept paper is intended to assist educators to understand why American culture has become so diverse, to review certain guiding principles and related research in effective educational practices for language instruction, and to present a number of instructional implications derived from the research. The recommendations for teachers which…
Descriptors: Cultural Awareness, Cultural Differences, Elementary Secondary Education, English Instruction
Singy, Pascal, Ed.; Trudgill, Peter, Ed. – Bulletin suisse de linguistique appliquee, 1997
This collection of articles on intercultural communication and pragmatics includes: "Peut-on traduire la publicite? L'exemple des annonces romandes et alemaniques" ("Does Advertising Translate? The Example of Romansch and German Ads") (Marc Bonhomme, Michael Rinn); "La construction de l'image de l'autre dans l'interaction.…
Descriptors: Advertising, Communication Problems, Cultural Differences, Dialects
