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Merrick, Thomas W.; Tordella, Stephen J. – Population Bulletin, 1988
Population shifts directly affect the bottom line, so the basics of demography are now basic to business as well. Demographics combine demographic data with socioeconomic and geographic factors to help business and other managers know the market for the goods and services they offer. This guide explains market, product, and site analyses,…
Descriptors: Data Collection, Demography, Geographic Distribution, Population Distribution