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Singy, Pascal, Ed.; Trudgill, Peter, Ed. – Bulletin suisse de linguistique appliquee, 1997
This collection of articles on intercultural communication and pragmatics includes: "Peut-on traduire la publicite? L'exemple des annonces romandes et alemaniques" ("Does Advertising Translate? The Example of Romansch and German Ads") (Marc Bonhomme, Michael Rinn); "La construction de l'image de l'autre dans l'interaction.…
Descriptors: Advertising, Communication Problems, Cultural Differences, Dialects
Swenson, Tamara, Ed. – JALT Journal, 1996
The two issues of the journal for teachers of English as a second language in Japan include these articles: "What Do JTEs Really Want?" (Wendy F. Scholefield); "Do EFL Learners Make Instrumental Inferences When Reading? Some Evidence from Implicit Memory Tests" (Suzanne Collins, Hidetsugu Tajika); "Function and Structure…
Descriptors: Chinese, College Entrance Examinations, College Faculty, Communicative Competence (Languages)