This collection of essays examines the role of marketing in the recruitment and retention of community college students. First, Philip Kotler and Leslie A. Goldgehn define the marketing process and assess its potential benefits. Richard C. Richardson, Jr., and Donald S. Doucette question the effectiveness of marketing in the community college.…

The media production department of Central Piedmont Community College (CPCC) began quality circle meetings in January 1981 after studying the process of quality circles and obtaining the understanding and support of the college administration. A quality circle is a small group of people doing similar work who voluntarily meet on a regular basis to…

This is the first issue of a new journal, to be published annually, by the California Association of Teachers of English to Speakers of Other Languages (CATESOL). Articles in this issue include: "English as a Bridge between Cultures: Scotland, Carolina, and California" (Patricia C. Nichols); "Cambodian Refugees: Factors Affecting…

In 1997, Florida's St. Petersburg Junior College (SPJC) conducted a study to determine whether students who needed remediation completed their degree programs and, if so, the time that they took to complete their program. The academic records of students who graduated in summer 1995, fall 1995, and spring 1996 were analyzed, with findings compared…

Alternative instructional delivery options such as self-paced and flexible enrollment courses are designed to increase enrollment, promote retention, and encourage student success without lowering academic standards. The Fast Track Associate's Degree Program, developed by a team of faculty, staff, and administrators at Richland Community College,…

The TeleMedia Production facility at Golden West College (California) was created to provide non-broadcast video instructional programming. Because of cost considerations, the college chose to use a portable video system. The portable system requires only a small crew, can go on location almost anywhere, and includes an editing capability. Three…

These five serial issues focus on the outcomes of developmental education. Featured are the following articles: (1) "Developmental Instruction: What Really Makes a Difference?" by Hunter R. Boylan, which reviews several research-based models or theories of learning, including the Carroll model, the Bloom model, and the Bruner model, and discusses…

Total Quality (TQ), is a customer-oriented philosophy of management that utilizes total employee involvement in the relentless, daily search for improvement of product and service quality, through the use of statistical methods, employee teams, and performance management. In the TQ framework, "internal" customers are individuals within the…

These two serial issues are devoted to the impact of computers on education, and specifically their effects on developmental education programs. First "The Effects of Computer-Based Instruction" summarizes the literature on the impact of computer-based instruction, including a study by James and Chen-Lin Kulik and Peter Cohen, which found that:…

Studies suggest that the traditional technique of one-way lectures used most often by teachers results in about 42% retention after class, and 17% a week later. To improve both student learning and institutional effectiveness, colleges should support faculty development programs that expose teachers to two-way teaching and learning processes.…

Focusing on the debate over the need for and appropriateness of remedial/developmental programs in higher education, this volume addresses policy issues related to the provision of such programs and presents state, national, and case study data. The following nine chapters are provided: (1) "Who Should Provide Postsecondary Remedial/Developmental…

Studies suggest that developmental students like peer tutoring, are more relaxed with peers, and feel that peer tutoring helps their grades. However, the small number of studies on college tutoring provides no consistent evidence that underprepared students who are tutored improve either their grades or grade point averages. The students who do…

In 1988, the American College Testing Program, together with the National Council of Instructional Administrators and the National Council for Student Development, initiated Project Cooperation (PC) to examine outcomes assessment strategies and measures of institutional effectiveness among two-year colleges. The first initiative of PC was a survey…

These three serial issues focus on the characteristics and administration of developmental education programs. The following articles are featured: (1) "Characteristics of Successful Programs," which reviews research findings concerning the characteristics associated with effective and ineffective developmental programs and includes a list of…

Designed as a forum for the exchange of information among members of the National Council for Research and Planning (NCRP), this journal provides articles on various aspects of community college research, management, and planning. The two issues of volume 6 contain the following articles: (1) "The President's Forum: What Have We Accomplished?" by…