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Pride, Cletis G.; Fowler, Joseph S. – 1990
An overview of market research is provided, with advice about conducting market research for the educator. Market research is any kind of research that gives information about the current state of the market and offers guidance in improving one's position in that market. The relative advantages of conducting market research by oneself or by hiring…
Descriptors: Data Analysis, Data Collection, Educational Research, Marketing
Banta, Trudy – Association for Institutional Research, 1993
In 1989, the University of Tennessee, Knoxville, brought together six diverse public institutions in Tennessee to study the implications of the quality improvement methods of Edwards Deming and others for their own assessment programs. Later, five of these institutions--a technical institute, a community college, a comprehensive university, a…
Descriptors: Alumni, Education Work Relationship, Employer Attitudes, Employer Employee Relationship
du Toit, Brian M. – 1978
The concern over cannabis and its possible effects have prompted the establishment of the National Institute on Drug Abuse. This project was funded as one of a number of international studies focussing on chronic cannabis use in its natural setting. Four major ethnic South African groups were examined relative to their use of cannabis: African,…
Descriptors: African Culture, College Students, Drug Abuse, Field Studies

Braverman, Marc T., Ed.; Slater, Jana Kay, Ed. – New Directions for Evaluation, 1996
The seven articles of this special issue focus on theory and research related to survey methods and whether evaluators need information that is absent from the larger survey literature. These articles reflect the view that the considerations relating to good survey research apply also to using surveys in evaluation. (SLD)
Descriptors: Data Collection, Evaluation Methods, Evaluators, Needs Assessment