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Pride, Cletis G.; Fowler, Joseph S. – 1990
An overview of market research is provided, with advice about conducting market research for the educator. Market research is any kind of research that gives information about the current state of the market and offers guidance in improving one's position in that market. The relative advantages of conducting market research by oneself or by hiring…
Descriptors: Data Analysis, Data Collection, Educational Research, Marketing
Download full textIngels, Steven J.; And Others – 1990
This manual is designed to familiarize data users with the procedures followed for data collection and processing of the base-year school component of the National Education Longitudinal Study of 1988 (NELS:88). A corollary objective is to provide the necessary documentation for use of the data files. The manual provides a wide range of…
Descriptors: Data Analysis, Data Collection, Data Processing, Databases
