Population shifts directly affect the bottom line, so the basics of demography are now basic to business as well. Demographics combine demographic data with socioeconomic and geographic factors to help business and other managers know the market for the goods and services they offer. This guide explains market, product, and site analyses,…

With relatively high fertility and growing legal and illegal immigration, the United States' Hispanic population increased by 265% from an estimated 4 million in 1950 to 14.6 million (6.4% of the total population counted in the 1980 census). Hispanics consist of Mexican Americans (60% of the total), concentrated in the Southwest; Puerto Ricans…

With heavy immigration fueled by U.S. immigration law changes in 1965 and the influx of over 700,000 Indochinese refugees since the Vietnam War ended in 1975, the number of Asian Americans grew from 1.4 million in 1970 to 3.5 million, 1.5 percent of the U.S. population, by the April 1980 census and an estimated 5.1 million, 2.1 percent of the U.S.…