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Pride, Cletis G.; Fowler, Joseph S. – 1990
An overview of market research is provided, with advice about conducting market research for the educator. Market research is any kind of research that gives information about the current state of the market and offers guidance in improving one's position in that market. The relative advantages of conducting market research by oneself or by hiring…
Descriptors: Data Analysis, Data Collection, Educational Research, Marketing
Download full textAllard, Celia A. – Association for Institutional Research, 1984
Approaches for undertaking a faculty salary equity analysis are discussed. An institutional researcher must have a clear understanding as to why the study is being performed. Faculty handbooks and policy manuals are good starting points for determining how salary decisions are made. Once the salary allocation criteria have been identified, the…
Descriptors: Affirmative Action, College Faculty, Data Analysis, Employment Practices
Burry, James, Ed.; Quellmalz, Edys S., Ed. – Evaluation Comment, 1978
Abstracts are presented of the major conference papers and thematic discussions delivered at the 1978 Measurement and Methodology Conference. The titles of the presentations are: Policy-Responsive Evaluation (Wiley); When Educators Set Standards (Glass); Comments on Wiley and Glass (Schutz); Key Standard-Setting Considerations for Minimal…
Descriptors: Academic Standards, Achievement Tests, Cognitive Measurement, Conference Reports
