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Download full textSingy, Pascal, Ed.; Trudgill, Peter, Ed. – Bulletin suisse de linguistique appliquee, 1997
This collection of articles on intercultural communication and pragmatics includes: "Peut-on traduire la publicite? L'exemple des annonces romandes et alemaniques" ("Does Advertising Translate? The Example of Romansch and German Ads") (Marc Bonhomme, Michael Rinn); "La construction de l'image de l'autre dans l'interaction.…
Descriptors: Advertising, Communication Problems, Cultural Differences, Dialects
Lambert, Richard D., Ed.; Moore, Sarah Jane, Ed. – American Academy of Political and Social Science Annals, 1990
Articles in this theme issue of the journal, devoted to the subject of languages in the workplace, include: "Language Use in International Research" (Eugene Garfield, Alfred Welljams-Dorof); "The Foreign Language Needs of U.S.-Based Corporations" (Carol S. Fixman); "Foreign Language Use Among International Business…
Descriptors: Bilingualism, Business Administration Education, Business Communication, College Graduates
Fichera, Virginia M., Ed.; Straight, H. Stephen, Ed. – Translation Perspectives, 1997
The collection of essays on use of languages across the curriculum (LAC, LxC) at the State University of New York at Binghamton includes: "Language Resource Specialists as Agents of Curricular Internationalization (An Overview and Evaluation of Binghamton University's LxC Program)" (H. Stephen Straight); "'But Do They Learn French?'…
Descriptors: Business Administration Education, Capstone Experiences, College Curriculum, Communications
Peer reviewedLiddicoat, Anthony, Ed. – Australian Review of Applied Linguistics, 1991
A five-year period of particular activity in Australian language policy and language planning culminated with the 1991 publication of the White Paper called Australia's Language, which outlines proposed government programs in languages until 1994. Many of the papers in this theme issue of the journal of the Applied Linguistics Association of…
Descriptors: Applied Linguistics, Bilingual Education, Deafness, Educational Demand
