ERIC Number: ED456540
Record Type: Non-Journal
Publication Date: 2001
Pages: 5
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Commercialism in Schools.
Larson, Kirstin
Research Roundup, v18 n1 Fall 2001.
This document gives voice to concerns raised by critics and supporters of commercialism in schools and provides brief descriptions of several important resources on this topic. "Commercial Activities in School" (U.S. General Accounting Office) reports on the nature and frequency of commercial activities in public schools, as well as the laws and policies that regulate them. "Supporting Students or Selling Access?" (The Association for Supervision and Curriculum Development) highlights controversies sparked by commercialism in schools. "Captive Kids: A Report on Commercial Pressures on Kids at School" (Consumers Union Education Services) looks at what commercial sponsors are teaching kids in school. "Corporate Involvement in Schools: Time for a More Critical Look" (Alex Molnar) considers how the commercialization of public education may affect the larger civic culture. "Capturing the Eyeballs and 'E-Wallets' of Kids in School: Dot.com Invades Dot.edu" (Nancy Willard) examines electronic marketing in schools and offers guidelines for schools that do business with technology provides. Two related books recommended for elementary school principals are "Elementary School Principal's Handbook" (William Collison and Carol H. McAllister) and "The Elementary School Principal's Calendar: A Month-by-Month Planner for the School Year" (Robert Ricken, Michael Terc, and Ida Ayres). (RT)
Descriptors: Business, Corporate Support, Elementary Secondary Education, Marketing, Public Education, Public Schools, School Business Relationship
National Association of Elementary School Principals, 1615 Duke Street, Alexandria, VA 22314-3483 ($2.50 prepaid; quantity discounts). Tel: 800-386-2377 (Toll Free).
Publication Type: Collected Works - Serials; ERIC Publications
Education Level: N/A
Audience: N/A
Language: English
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC.
Authoring Institution: National Association of Elementary School Principals, Alexandria, VA.; ERIC Clearinghouse on Educational Management, Eugene, OR.
Grant or Contract Numbers: N/A
Author Affiliations: N/A