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Chandon, Jean-Louis Jose – 1976
This study attempts to determine which media-exposure models available today are the best. A survey of the literature of the last 20 years is used to provide the basis for assessment of the state of the art of media planning and to draw distinctions between the implicit, naive, subjective, and sophisticated media-exposure models. Discussion of the…
Descriptors: Audiences, Doctoral Dissertations, Evaluation, Mass Media
Whitfield, Ronald M. – 1974
The problem of the efficient allocation of State aid for libraries within a fixed budget constraint was studied. A management science (operations research) approach was utilized. Two basic models were developed: an allocation model to determine the amount of State aid to be received by each library system and a model that predicts library use as a…
Descriptors: Budgeting, Doctoral Dissertations, Financial Policy, Financial Support
