This study attempts to determine which media-exposure models available today are the best. A survey of the literature of the last 20 years is used to provide the basis for assessment of the state of the art of media planning and to draw distinctions between the implicit, naive, subjective, and sophisticated media-exposure models. Discussion of the…

The purpose of this study was to develop an operating plan for the implementation and evaluation of an adult education network, AEDNET, and electronic journal, "New Horizons in Adult Education," at Nova Southeastern University (Florida). The following research questions were addressed in this study: (1) What does the literature indicate…