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Yeakle, Myrna Anne – 1975
The primary purpose of this study was to investigate the effectiveness of "The Propaganda Game" in teaching selected persuasion techniques which may be used in the advertising of health products or services. The sample included 224 students in an introductory personal health course at Eastern Michigan University. The subjects were…
Descriptors: Advertising, Doctoral Dissertations, Educational Games, Educational Research
Permut, Steven Eli – 1975
The objective of this study was to explore the semantic structure used by subjects in assessing (evaluating) a series of eight television commercials previously (but unofficially) rated for deceptiveness by FTC attorneys. Five local respondent groups were used: 158 undergraduate students enrolled in an introductory advertising course, 175…
Descriptors: Advertising, Audiences, Discriminant Analysis, Doctoral Dissertations
Harris, Nancy E. – 1975
This study attempted to better define the nature of critical thinking and its component skills (with a focus on the interpretation, analysis, and evaluation of data) by investigating the relationship between critical thinking competency and an activity card method of instruction, individual or small group work patterns, achievement, and sex. The…
Descriptors: Academic Achievement, Advertising, Affective Behavior, Cognitive Development
