The development, implementation, and evaluation of a policy to increase student attendance in Albemarle High School, Virginia, is described here. Implemented in 1976, the policy called for mandatory grade reduction for students with large numbers of unexcused absences. The program evaluation revealed that the basic objective of improving student attendance was achieved. The program was continued in 1977 with some modifications. Appendixes contain statistics on attendance, teacher comments on the program, and other materials. (DS)