Set in 2023, this study was deployed at the lowest point of enrollment in the California Community College (CCC) system since 2008, which was the highest point of enrollment in the system's history. The purpose of this qualitative, grounded theory study was twofold: (a) to understand the phenomenon of California community colleges (CCCs)…

For years, the impending enrollment cliff has been a regular topic amongst higher education officials. With this event slated to hit undergraduate programs by 2025, it is anticipated that graduate schools will begin feeling the impact by 2029. By examining factors influencing graduate student college choice, enrollment managers can identify ways…

Higher education institutions world-wide were impacted by the unprecedented novel coronavirus (COVID-19) beginning in early 2020. COVID-19 caused a disruption in services to students and resulted in pivots of teaching, learning, and student support. Community colleges differ from four-year counterparts through varying student demographics, funding…

For many open-enrolled higher education institutions, including community colleges, enrollment is dropping each semester creating significant financial challenges. While much research literature focuses on four-year colleges, little is known about the students who seek to enroll at community colleges. What is known is often evaluated using college…

Degree completion rates have recently dominated national debates regarding the value of higher education (Gagliardi et al., 2018). Inherent in this debate is the issue of how to utilize institutional data to evaluate student performance (Hubbard et al., 2020). This process, known as data-driven decision-making (DDDM), has been studied at four-year…

The decision to enroll in college is not a single choice but rather the final step of a much longer process in which students make a series of choices regarding how to think about, research, and decide on enrolling. Traditionally, enrollment managers have used the enrollment funnel as a model to focus resources and efforts on acquiring and…

Through the lens of a traditional enrollment management funnel, this descriptive quantitative research study explored variations in the level of perceived importance of institutional communications strategies on the enrollment decision of admitted domestic, campus-based master's degree students at the University of Kansas (KU). Data collected via…

Student enrollment at community colleges within the U.S. has remained flat or decreased for over a decade (AACC, 2019). Before COVID-19, community colleges had been experiencing a steady decline in enrollment for approximately ten years (Irwin et al., 2021). The purpose was to determine whether demographic, environmental, and academic variables…

The purpose of this study is to address the low participation of African American/Black students at private, predominantly White institutions (PPWIs), specifically exploring the influence the assumptions of administrators have of the current matriculation outcomes. The research question that drove the study is as follows: How do the assumptions…

This dissertation analyzes the ways that college applicants and college students navigate through higher education with a focus on ways to improve their experience. In the first chapter, I examine the ways that college applicants change their application and enrollment decisions when using the Common Application. In the second chapter, I highlight…

Highly selective public institutions affected by affirmative action bans have struggled to enroll Black students despite myriad attempts at alternative strategies. Bans likely shift university recruitment practices and shape both campus climate and portrayals of institutional commitment to diversity. Increasingly public racial incidents on college…

Many faith-based liberal arts institutions are tuition-dependent and are forced to compete with both public institutions as well as private for-profit colleges and universities to maintain student enrollment levels. Some faith-based institutions have adopted strategic enrollment management policies and procedures that emulate the best practices…

As a growing entity within higher education organizational structures, enrollment managers (EMs) are primarily tasked with projecting, recruiting, and retaining the student population of their campuses. Enrollment managers are expected by institutional presidents as well as through industry standards to make data-driven planning decisions to reach…

This study provides an understanding of how administrative leaders make decisions regarding enrollment management within academic units at a major research university in the southwestern United States. Key enrollment management functions of recruiting, admissions, marketing, orientation, financial aid/scholarships, academic advising, student…

In response to the increasing challenge for community colleges to uphold their mission of accessibility with an open door policy, while being held accountable for student success, higher education administrators and counselors need to have a better comprehension on the relationship among community college students, institutional enrollment…