As higher education faces challenges in low enrollment, soaring prices, and individuals who question the need for a degree, these institutions must transform into flexible-minded and innovative centers of excellence. The purpose of this study is to explore how empathetic and collaborative practices inherent in design thinking methodologies can…

The purpose of this study is to investigate relationships between social media marketing, social media platforms, and student choice of higher education institutions. Through evaluating current research, this study addresses potential changes needed to ensure colleges' and universities' marketing and admissions teams are using social media in ways…

Today, the boundaries of disciplines are in a state of flux. The borders are blurred and innovations occur due to the joining of different disciplinary tribes and interaction of teams with diverse epistemological backgrounds. It is not news that this increased diversity in using the design process can bring friction and clashes due to disparate…