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Long, Sarah P. | 1 |
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Long, Sarah P. – 1986
This study considers the theories of impulse buying in an examination of the effects on circulation of library books when books are displayed face front (with all or most of the book jacket showing) as opposed to spine front. Reviews of the literature on consumer behavior and on library displays support the hypothesis of this study, i.e., that…
Descriptors: Analysis of Variance, Hypothesis Testing, Improvement, Library Circulation