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Download full textMay, Susan A. – 1997
A questionnaire was developed to evaluate the effectiveness of Fox Valley Technical College's (FVTC's) marketing communications with prospective students. The literature on customer service, marketing communications, and institutional image was reviewed, and 17 construct criteria and 7 content criteria were developed as the framework for the…
Descriptors: Attitude Measures, Marketing, Material Development, Practicums
