This report describes the development and evaluation of an interactive marketing diskette which describes the characteristics, advantages, and application procedures for each of the major computer-based graduate programs at Nova University. Copies of the diskettes were distributed at the 1988 Florida Instructional Computing Conference and were mailed to prospective applicants for the computer-based graduate programs. An evaluative questionnaire was completed by academic officials of the university, one academic official from another university, and colleagues. The results of the formal evaluation showed a favorable reaction to the new media approach, with respondents describing the diskettes as professional in quality, concise, attractive, and appropriate for their intended use. Several participants indicated that they would now consider initiating a similar project for their own institution. Nine appendixes include print-outs of the hardcopy listing and the color and monochrome screens for the diskette, flowcharts of the screen sequence, and a copy of the survey instrument. (12 referenced) (EW)