The practicum reviewed the literature and research on the history, evolution, and current status of women's colleges in the United States with a view toward discovering a viable mission for women's colleges and new marketing and recruiting strategies to support their survival. The findings were analyzed and applied to the prevailing situation at Brenau Women's College in Georgia. The results of the research suggested that, while coeducation was often selected to assure economic survival, this choice generally negated the original purpose of single-sex education and obliterated the leadership and self-esteem building advantages of women's colleges. Those colleges that remained single sex generally found a special market niche and aggressively marketed their women's college advantages. Eight recommendations are made regarding strategic marketing and recruiting at Brenau Women's College, such as recruiting junior college transfer students, recruiting international young women, and developing support services for the returning adult female student. Includes 38 references. (Author/JDD)