Marketing is a venue which could help establish counselors in the public consciousness so that a multitude of other publics become counselor advocates and articulate that professional counselors are skilled deliverers of services. Marketing strategies include: walking, talking, and acting proud of self as a professional; taking pride in total…

The theme for the Association for Counselor Education and Supervision (ACES) 1993-94 was to promote professionalism, collaboration, and advocacy. To facilitate these goals, the ACES president, Barbara Griffin, engaged the members in a dialogue about change--a change supportive of collaboration and advocacy, a change that called for a strong…

This digest focuses on the contributions counselors can make to help schools achieve educational excellence and enhance both the quantity and quality of student learning. (BH)