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| Advertising | 1 |
| Consumer Education | 1 |
| Consumer Protection | 1 |
| Elementary Secondary Education | 1 |
| Persuasive Discourse | 1 |
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| Gottlieb, Stephen S. | 1 |
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| ERIC Digests in Full Text | 1 |
| ERIC Publications | 1 |
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Download full textGottlieb, Stephen S. – 1991
Providing a basic overview of issues related to advertising and the consumer, this digest discusses the omnipresence of advertisements, suggesting ways for consumers to recognize advertising appeals. Deceptive advertising is discussed, with particular attention paid to financial advertising. (RS)
Descriptors: Advertising, Consumer Education, Consumer Protection, Elementary Secondary Education
