Descriptor
Source
Author
| Harnett, Anne Marie | 1 |
Publication Type
| ERIC Publications | 1 |
| Guides - Non-Classroom | 1 |
Education Level
Audience
| Practitioners | 1 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Download full textHarnett, Anne Marie – 1981
Public relations (PR) is a well-planned campaign of activities the purpose of which is to sell a product (such as foreign language programs) to an external audience. PR differs from publicity in that publicity is a reaction to occasional events whereas PR is a plan with identifiable objectives which extends over a period of time. In conducting a…
Descriptors: Community Involvement, Elementary Secondary Education, Guidelines, Newspapers
