Provides references to ERIC documents dealing with marketing community colleges. Covers the purpose of marketing, planning, and implementing marketing programs, the extent to which marketing is being used, descriptions of programs and activities at individual institutions, and the role of institutional research in support marketing. (DD)

Reviews the literature in the ERIC collection regarding the role of institutional research in the community college planning process. Addresses comprehensive and master planning, budgeting, program planning and evaluation, student follow-up, student information systems, and computer support. (DD)

This literature review examines the utilization of community needs assessment data in program planning and evaluation efforts at community colleges. The review first defines and looks at the purposes of community needs assessments, noting that while such studies are purported to facilitate the planning and evaluation of credit and non-credit…