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Demaline, Randy E.; Quinn, D. William – 1979
Methods of planning and administering mail surveys, developing questionnaires, and analyzing data are reviewed. Each review section is followed by an annotated list of selected readings. Topics discussed in planning a survey include decision making; survey designs; sampling plans; and ethical considerations. Developments of instruments and tupes…
Descriptors: Attitude Measures, Bibliographies, Data Analysis, Ethics
