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| Beeson, David | 1 |
| Hunter, Ian | 1 |
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| Guides - Classroom - Learner | 1 |
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| United Kingdom (England) | 1 |
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Download full textHunter, Ian; Beeson, David – 1992
The first section of this instructional guide explains why open learning needs marketing and what steps go into preparing a marketing campaign, including marketing the college and tutor time, service definition, service delivery, and communications. Changes in education that have affected open learning in recent years are addressed in the second…
Descriptors: Access to Education, Computer Software, Cost Effectiveness, Costs
