The first quarter of this textbook on public relations in the public school setting reviews the topic and informs educators about the potential public relations problems and opportunities that could face them in the foreseeable future. An introduction and four chapters cover (1) the history of public relations; (2) the elements of public…

Designed for use by public participation coordinators in natural resources planning, this manual provides information to aid in the development of a coordinated planning strategy by defining reasonable program goals and following through by selecting appropriate means and methods. In a discussion of the orientation stages of public involvement…

Designed to provide pre- and inservice administrators with the skills necessary to select appropriate program development and implementation, and monitor and evaluate their success, this competency-based learning module consists of an introduction and four sequential learning experiences. Each learning experience contains an overview, required and…