Students' engagement in multimodal remediation of learning material in the form of slideshow presentations dominates universities. Yet, diversification of learning artifacts through the creation of more diverse types of multimodal content is scarce. The current article therefore proposes an innovative project during which students summarize…

Students typically find research methods and statistics classes intimidating. In particular, learning different types of data measurement and operationalization can take significant time and practice to understand. Utilizing a pedagogical approach that turns a party game into a fun exercise, students collaboratively learn to operationalize…

Now in a Fourth Edition, this how-to guide is an excellent starting point for anyone looking to begin case study research. The authors--all professors teaching graduate students in education and other professions--provide the structure, detail, and guidance needed for beginning researchers to complete a systematic case study. Improvements for this…

Courses: Quantitative research methods, research methods, basic communication courses. Objectives: The goals of the exercise are for students: (1) collaboratively to design a "real world" survey questionnaire; (2) to analyze survey questions and survey design to address if and how the survey meets its goals; (3) to evaluate the strengths…

This activity motivates students of communication research methods by challenging them to face their personal epistemologies. We introduce them to a set of formal ways of knowing and match these with their personal justifications for knowledge. Through this exercise, students learn that the scientific method is worthy of study not just to pass a…

Courses: Research methods for undergraduates or graduates. Objectives: The aims of this activity are: (1) to clarify the basics of experimental design; (2) to illustrate the concept of levels of measurement; (3) to demonstrate in-person/hands-on data collection procedures; (4) to understand and practice the steps in null hypothesis testing; and…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…