Descriptor
Source
| Media and Methods | 5 |
Publication Type
| Guides - Classroom - Teacher | 5 |
| Journal Articles | 5 |
| Information Analyses | 1 |
Education Level
Audience
| Practitioners | 5 |
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
McGarvey, Jack – Media and Methods, 1980
Argues that television advertising is now the most powerful language in existence. Provides a "TV advertising test" to prove the point and outlines a unit designed to make students aware of the language of television commercials while improving their writing and thinking skills. (FL)
Descriptors: Critical Thinking, Language Role, Language Usage, Persuasive Discourse
Kahn, Linda – Media and Methods, 1979
Offers guidelines, sample approaches, and lists of resources for use by educators in developing student television viewing skills. (FL)
Descriptors: Critical Thinking, Elementary Secondary Education, Evaluation Methods, Teaching Methods
Geiser, Patricia – Media and Methods, 1981
Describes a high school course in television in which students make "anti-commercials" that expose the techniques of the real commercial producers. Discusses the six steps in the production: (1) reading about and discussing commercials, (2) structuring directions, (3) writing scripts, (4) dividing production responsibilities, (5) taping, and (6)…
Descriptors: Classroom Techniques, English Instruction, Learning Activities, Production Techniques
Kaplan, Don – Media and Methods, 1979
Suggests teaching activities in communication that involve students in all facets of television production. (MAI)
Descriptors: Audiovisual Instruction, Communications, Curriculum Enrichment, Educational Objectives
Eckhardt, Ned; Champoux, David – Media and Methods, 1979
Outlines a method for producing, writing, developing, and videotaping public service announcements to provide practical experience for students in video production courses. (MAI)
Descriptors: Audiovisual Instruction, Higher Education, Production Techniques, Programing (Broadcast)
