The potential instructional uses of three kinds of French signs are outlined, focusing on the signs' function as pointers. The signs include road signs that give directions, public interdiction and instruction signs, and advertising used in public places. Illustrations and sample exercises are included. (MSE)

Approaches taken in the United States and France to use of visual pedagogy are compared and discussed. The necessity of integrating semiotic theory and visual pedagogy is underscored, a semiotic model of visual literacy and decoding is outlined, and some advertisements are analyzed, giving suggestions for teaching use. (MSE)