Asserts that one of the increasingly critical skills that undergraduates must master is electronic information retrieval. Maintains that sociologists can readily integrate library instruction into undergraduate courses and help develop student awareness of and ability to use the ever-growing body of library resources and information. (CFR)

In an effort to promote computer literacy among advertising students, an assignment was devised that required the use of online database search techniques to find secondary research materials. The search program, chosen for economical reasons, was "Classroom Instruction Program" offered by Dialog Information Services. Available for a…