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Direct linkHarris, Christopher S. – Communication Teacher, 2015
The semester-long activity described herein uses an integrated instructional approach to media studies to introduce students to the research method of qualitative content analysis and help them become more critically vigilant media consumers. The goal is to increase students' media literacy by guiding them in the design of an exploratory…
Descriptors: Teaching Methods, Media Literacy, Qualitative Research, Content Analysis
