Courses: Public Relations, Organizational/Crisis Communication, Social Media in Organizations. Objective: The goal for this activity is for students to simulate an organizational response to an environmental/health crisis impacting their business operations. By working through various components of a crisis event, students apply theoretical…

Points out two facets of the concluding section of a problem-centered report: the semantics of three widely used terms--finding, conclusion, and recommendation--and what can be done to clarify them; and how these terms can be put into useful patterns that will facilitate organizational decision making. (FL)

Describes a two-week corporate public relations simulation that allowed students, acting as media representatives, to experience the frustrations of dealing with a typical company during a crisis. (HOD)

Public relations as strategic communication is one possible theme for an introductory course in public relations. This perspective focuses attention on messages (their content, timing, media, and so forth) as strategic responses to the audience and the situation. It provides a defensible rationale for including certain relevant topics in the…

It is proposed that the study of higher education must provide the student and future administrator with opportunities to explore both traditional and new administrative roles in management of institutions. A curriculum was designed with this purpose, using a systems approach to organizational structure and functions. Ten learning objectives,…