This handbook is intended as a resource for individuals involved in the development, operation, and expansion of school store laboratories. The first of three sections covers facility/laboratory planning. It includes detailed guidelines for establishing a new school store operation and remodeling or relocating an existing operation. Section II…

This cluster guide, which is designed to show teachers what specific knowledge and skills qualify high school students for entry-level employment (or postsecondary training) in marketing occupations, is organized into three sections: (1) cluster organization and implementation, (2) instructional emphasis areas, and (3) assessment. The first…

This document is a guide for a workshop on marketing college cooperative education programs. The guide takes the reader/workshop participant through the marketing process, from defining needs and resources to planning a marketing campaign, implementing it, and evaluating its success. Samples and sources also are provided. Topics covered in the…

This manual was developed to help Peace Corps volunteers assist local craftspeople in developing nations in initiating and operating small businesses to produce and market their products. The manual is organized in eight chapters that cover the following topics: the crafts environment, common problems and solutions for a crafts business,…

This manual is written for trainers working in the RehabMark system of employer development in vocational rehabilitation services. Videotapes are available to accompany lectures and other training activities, and materials for transparencies are provided in an appendix. After an introductory chapter, the first half of the manual contains training…

This program guide identifies primary considerations in the organization, operation, and evaluation of a marketing education program. An occupational description and program content are presented. A curriculum framework specifies the exact course title, course number, levels of instruction, major course content, laboratory activities, special…

This handbook contains a competency-based curriculum for teaching marketing education in Alaska. The handbook is organized in seven sections. Section 1 introduces the competency-based curriculum, while Section 2 provides the scope and sequence and hierarchy of marketing education competencies. Section 3, the core of the curriculum, includes the…

Written in competency-based format, this professional development package is targeted at Australian teachers of adult English language, literacy, and numeracy working in labor market programs. The approximately 26-hour-long course aims to increase knowledge of and skills in liaising and negotiating with the Commonwealth Employment Service, labor…

This curriculum guide is intended to provide a common core of competencies from which to design an effective secondary marketing education program. Introductory materials include a definition of marketing education, objectives, outline of instructional content, and questions and answers regarding the curriculum guide. These practical materials are…

This publication is a curriculum guide designed to assist local educators in planning and implementing instructional programs for Office of Education Code 04.01, Advertising Services, a subcluster within the marketing and distribution cluster. The curricular guide is divided into two major sections. The first section contains information for the…

This report presents results of a project to identify alternative delivery systems for marketing education and to disseminate marketing education resource information. It describes project objectives and activities, including development of a regional delivery approach, preparation of trainers to conduct regional inservice meetings, and regional…

This teacher-coordinator manual assists in planning, organizing, directing, and evaluating student learning experiences associated with either a model store, school store, or combination. (A model store in a marketing laboratory simulates marketing functions; the school store markets merchandise to fellow students, faculty, and/or the public.)…

Intended for educators who work with or plan to establish a school-based enterprise (SBE) in their school, this guide provides tools and strategies to establish and operate an SBE that provides a context for students to learn a range of academic and career-oriented skills. Section 1 suggests steps educators can take to help their enterprise--an…

This manual provides guidelines for promoting adult vocational programs in order to obtain increased funding, expand program offerings, attract more students, and develop and conduct customized training. The publication is organized in seven chapters. Chapter 1 discusses briefly the history of adult vocational training, reviews its purposes,…

This pamphlet is an aid for local business, office, and marketing educators and committees in implementing the business component of their school districts' multicultural, nonsexist education plans. Contents include a list of definitions, a discussion of the rationale and philosophy, and the text of the legal authority for multicultural, nonsexist…