Courses: Visual Rhetoric, Visual Communication, Multiplatform Journalism, Advertising, Journalism, Public Relations. Objective: This unit activity requires that students analyze and produce imagery with the help of semiotic theory. Students will: (1) learn to connect theory with practice holistically by simultaneously practicing visual analysis…

Courses: Business and Professional Communication, Persuasion. Objectives: Students demonstrate application of rhetorical invention and improved persuasive writing style through a brief, multi-draft writing activity.

Aaron Kashtan taught three sections of ENGL 1102, the second course in a mandatory first-year writing sequence with a heavy multimodal focus, during his first semester as a Marion L. Brittain Postdoctoral Fellow in the Department of Literature, Media and Communication at Georgia Tech. The specific subject matter for these sections was handwriting…

This article offers readers 13 "My Favorite Assignments" that were presented at the Association for Business Communication's 83rd annual conference held in Miami, Florida, in 2018. The teaching innovations offered include assignments that present quick, fun icebreaker exercises; visual communication and diversity; rhetoric; email; and…

Invention deals with the content of a speech, arrangement involves placing the content in an order that is most strategic, style focuses on selecting linguistic devices, such as metaphor, to make the message more appealing, memory assists the speaker in delivering the message correctly, and delivery ideally enables great reception of the message.…

Empower students to take ownership of their reading and learning with "Teaching Students to Read Like Detectives." In this comprehensive guide, the authors explore the relationship between text, learner, and learning through discussion and rhetorical writing at the elementary, middle, and high school levels. Prompt students to become the…

This article presents a public speaking assignment that takes the study of rhetoric seriously. First, it shifts the approach from the common typology of informative, persuasive, and ceremonial speeches toward forensic, deliberative, and epideictic rhetoric. Second, this assignment takes rhetoric seriously by generating the understanding that all…

Offers suggestions on ways to introduce a workshop audience (of faculty, teaching assistants, or new composition instructors) to composing as women. Discusses classroom structure, teaching the composing process, the rhetorical situation, designing writing assignments, teaching expository form, using peer review groups, responding to drafts,…

Assists students in recognizing rhetorical situations and in participating actively by instituting semester-long anonymous correspondences between unacquainted students in separate sections of freshman composition. Notes that students achieved greater sensitivity to rhetorical situations and an awakening of resistance. (MG)

Presents four articles that provide suggestions for teaching document design: (1) "Teaching the Rhetoric of Document Design" (Michael J. Hassett); (2) "Teaching by Example: Suggestions for Assignment Design" (Marilyn A. Dyrud); (3) "Teaching the Page as a Visual Unit" (Bill Hart-Davidson); and (4) "Designing a…

Describes an assignment in which students interview businesses to learn about the kinds of writing done in that business and then assess the rhetorical context of such writing. (SR)

Illustrates how significant numbers of college students are "lost": they are unsituated in academic space. Suggests a rigorous exploration of the changing academic space outside of school offices and off campuses. Presents 4 assignments that provide a conceptual place (a topic) while also prompting students to make meaning out of the people-places…

Describes two exercises in story telling used in a variety of business and business communication classes that encourage students to engage actively in course material and to participate in class discussions: (1) applying course concepts and terminology to news items read outside of class; and (2) honing their skills at audience analysis and…

Presents brief guidelines for developing writing assignments based on the author's description (a politicized representation) of postmodern cultural studies. Discusses a composition assignment in which students critique the formal and the hidden curriculum of a class they have taken in the recent past, and in which they also become writing members…

Discusses style-developing assignments in which students simulate the characteristic features of a distinctive manner of speaking. Suggests using impersonation as an invention strategy (e.g., by adopting a controversial persona position), and to encourage stylistic fluency through parodies, dialogues, or polyphonic essays. Also suggests using…