General semantics and science fiction are disciplines that can be incorporated in lectures for public speaking and other speech communication classes. Alfred Korzybski's theories of general semantics lend themselves to researching, preparing, delivering interpersonal communication messages, and establishing student interest in foreign languages,…

Approaches taken in the United States and France to use of visual pedagogy are compared and discussed. The necessity of integrating semiotic theory and visual pedagogy is underscored, a semiotic model of visual literacy and decoding is outlined, and some advertisements are analyzed, giving suggestions for teaching use. (MSE)