Supplying an insightful introduction to current trends in general education reform, this second edition of "General Education Essentials: A Guide for College Faculty" gives an important, timely overview of general education curricular design. General education curricula provide students with the intellectual flexibility they need to…

This syllabus describes the purpose of the Fundamentals of Production course as the study of socioeconomic frameworks and contexts in which production takes place as well as how those frameworks affect the establishment and management of enterprises. Offers teaching methods. (Author/JOW)

Describes a course in which technical writing students write letters to themselves stating goals they want to accomplish within the next 10 years, which the teacher promises not to read and to mail to them in exactly 10 years. Discusses purposes and actual results of assignment. (EL)

Points out problems with using the case approach in the classroom to duplicate real business situations. Discusses the advantages of using student experiences that are analogous to those instructors attempt to reproduce in the classroom. (EL)

Suggests that technical writing students need to be introduced to four important job-oriented concepts: (1) sleuthing (to pinpoint and correct questionable materials); (2) diplomacy (to handle sensitive authors); (3) scheduling (to estimate the time involved to complete a job accurately); and (4) budgeting (to determine job costs). (HTH)

Presents a formula to assist students in the early phases of television news anchoring--PEERCAPE: Poise, Eye contact, Energy, Rhythm, Correcting mistakes, Animation, Pacing, Emphasis. (HTH)

Discusses the binder method approach to teaching business report writing, explains its basic procedures, its organizational advantages, its time saving qualilty, and its adaptation to more than one user at different locations or different times. (EL)

Describes a program that prepares students to be total journalists, by placing all reporting, editing, and management students, both print and broadcast, in one learning community--the integrated news center. (HTH)

Describes an assignment in which students in a public relations case problems and management class are introduced to the kinds and depth of research that public relations professionals undertake. (HTH)

Cooperative Education is a teaching method which uses real life work experiences to teach and/or reinforce competencies from the Marketing Content Standards. Direct connections are made between classroom instruction and workplace activities. The activities in this manual can be used to reinforce and contextualize content taught in the classroom…

The essays in this collection are designed to acquaint preservice and beginning teachers with rationales and models for the integration of career education and language arts instruction into their classrooms. The two essays in Part One address the issues of the responsibilities of English professionals, while the five in Part Two offer…

The article proposes a training program in self-management skills for handicapped youths entering the work force. Included are the following sample forms: critical events log, self-referral for training form, self-monitoring report, self-management contract. The forms provide tangible evidence of student progress in self-management. (DB)

In advertising, a creative idea can be defined as being right or on strategy in a unique way. For a copywriter, it is not easy to create an ad that has the "Big Idea" in it. Some helpful techniques that advertising students can use to generate creative ideas are (1) analogy, (2) forced relationships, (3) doing the opposite of what…

Describes a technical writing exercise used in the writing assistance program of a school of engineering. The exercise involves comparison of an original and rewritten memo to illustrate poor technical writing and how it differs from its better-organized and better-developed counterpart. (HTH)

Emphasizes the need for "pointing" or structuring the body of the report so that the "recommendations" or "conclusions" logically follow. (EL)