Outlines the use of performance contracts in a college course on public relations. (RL)

Discusses how an act assignment exposes students to federal agencies; experts and novices contribute and learn in PR case course; students control in-class PR agency; cabletext service shows good results; advertising focus emphasizes creative writer; writing by number aids story structure; student photo club sells lab supplies, for revenue; and…

Classroom simulation can prove effective in improving the overall quality of a public relations course for nonjournalism majors by helping to blend theory with practice and by creating student interest. (HOD)

Discusses the three areas that need to be addressed when considering the most beneficial context for teaching public relations ethics: core concepts and theories; relevant ethical theories; and the context in which the theory-based approach should be taught. (MG)

Discusses three techniques for packaging risk and manipulating public attitudes toward risk: subtleties of language, finessing numbers, and risk comparisons. Discusses implications for practice in the profession of public relations. Presents three classroom applications. (SR)

By providing community and university nonprofit organizations with a professional communication product, the production of slide shows by journalism students has given the students an opportunity to experiment with ways to use their basic journalistic skills. (HOD)

Suggests ways of incorporating ethics across the undergraduate public relations curriculum. Reviews current coverage of ethics in public relations principles, writing, cases, and textbooks. Suggests other methods that teachers can use to incorporate ethical pedagogical tools in all public relations courses in an effort to develop students' ethical…

Publicity and media relations are basic operations for many public relations practitioners. Establishing a good relationship with the media and getting positive publicity for the sponsoring organization are essential duties for most public relations professionals. The public relations practitioner needs to know how to prepare media kits; to work…

Argues that the use of brainstorming sessions in a journalism public relations course can help to stimulate creative ideas. (HOD)

Writing press releases can help make students aware of the importance of reader orientation, because the same case and the same facts can be used for different audiences with different results. (RL)

Discusses how to use the Sender-Receiver Communications model to illustrate for students the process of "targeting your audience." Includes an assignment in which students are asked to apply knowledge gained from the model. (MS)

Computer technology (primarily word processing) enables the student of public relations writing to improve the writing process through increased flexibility in writing, enhanced creativity, increased support of management skills and team work. A new instructional model for computer use in public relations courses at Purdue University Calumet…

Describes an assignment in which students in a public relations case problems and management class are introduced to the kinds and depth of research that public relations professionals undertake. (HTH)

Describes a two-week corporate public relations simulation that allowed students, acting as media representatives, to experience the frustrations of dealing with a typical company during a crisis. (HOD)

Provides results of a survey of public relations education at 30 colleges and universities with respect to an examination of 115 syllabi, course requirements and reading lists, and innovative practices. (PD)