ERIC Number: ED294274
Record Type: Non-Journal
Publication Date: 1987-Nov
Pages: 20
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
The Field Experience: The Unique Aspect of a Public Relations Program.
Meussling, Vonne
Reporting on a public relations course at Indiana State University, this paper presents specific guidelines for students to use in converting the classroom theory of creative problem solving, persuasion, promotion, publicity, and management into the actual staging of a special event and/or fund raising. The paper offers suggestions in the areas of (1) objectives of class; (2) team project goal; (3) professional guidelines; (4) evaluation; (5) organizational process; (6) standards for ethical conduct; (7) steps of dismissal; (8) management team biography; (9) mission statement; (10) background and research; (11) situation analysis; (12) planning and programming; (13) public relations; (14) strategy of execution; (15) communication strategies; (16) interpersonal speech; and (17) progress reports. The paper concludes that these kinds of working experiences make students a stronger match in the job market; allow students a dry run for creative problem solving, research, program planning, and executing strategies for a special event; give students a chance to feel how it is in the competitive ring; and enable students to become acquainted with the executives in charitable organizations who have an inseparable alignment with public relations. Twenty references are appended. (MS)
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A