ERIC Number: EJ332771
Record Type: Journal
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
The Broadcast Copywriter's Expanding World.
Orlik, Peter B.
Feedback, v27 n4 p13-15 Spr 1986
Outlines the factors influencing copywriter workloads and responsibilities, such as spot lengths, psychographics, continuity, station promotional activities, advertising, and graphic enhancers. (PD)
Publication Type: Journal Articles; Opinion Papers; Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
