Improving Public Relations Web Sites through Usability Research.

Hallahan, Kirk

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Peer reviewed

ERIC Number: EJ636878

Record Type: Journal

Publication Date: 2001

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-8111

EISSN: N/A

Available Date: N/A

Improving Public Relations Web Sites through Usability Research.

Hallahan, Kirk

Public Relations Review, v27 n2 p223-39 Sum 2001

Argues that usability research has particular relevance for enhancing the effectiveness of websites. Examines the nature and value of usability research, and the elements of an effective website based on usability principles. (SR)

Descriptors: Higher Education, Public Relations, Use Studies, World Wide Web

Publication Type: Guides - Classroom - Teacher; Journal Articles; Reports - General

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A