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Advertising | 1 |
Attitudes | 1 |
Computer Networks | 1 |
Electronic Mail | 1 |
Guidelines | 1 |
Industry | 1 |
Information Networks | 1 |
Problems | 1 |
Users (Information) | 1 |
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Online Libraries and… | 1 |
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Machovec, George S. | 1 |
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Guides - General | 1 |
Journal Articles | 1 |
Opinion Papers | 1 |
Reports - Descriptive | 1 |
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Machovec, George S. – Online Libraries and Microcomputers, 1994
Discusses the growth of the Internet and the attitudes of users toward advertising, provides examples of kinds of advertising used on electronic networks, and lists several companies that help advertisers use the Internet. Fifteen guidelines are suggested to help advertisers use the Internet in a reasonable and appropriate way. (Contains 11…
Descriptors: Advertising, Attitudes, Computer Networks, Electronic Mail