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Cryer, Patricia – Simulation/Games for Learning, 1989
Examines the literature on marketing and uses the four elements of product, price, place, and promotion to elicit guidance for those who wish to market educational games, simulations, and workshops. Devising a marketing strategy centered on the customer is discussed, and the distinction between goods and services is described. (11 references)…
Descriptors: Costs, Educational Games, Instructional Materials, Marketing
Zelmer, Amy E.; Zelmer, A. C. Lynn – Simulation/Games for Learning, 1979
Presents critical issues including mechanics, literacy and terminology, usual learning style, participant background, verbal and nonverbal language use, and initial activities which experiential learning facilitators should consider when working in developing countries. (CMV)
Descriptors: Developing Nations, Educational Games, Experiential Learning, Group Dynamics