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Download full textMcCutcheon, James R.; Sanders, John R. – 1973
A methodology is presented for planning and managing the spread of educational innovations. The first portion of the guide develops a theoretical framework for diffusion which summarizes and capitalizes on the latest marketing and on the latest marketing and diffusion research findings. Major stages in the diffusion paradigm discussed include…
Descriptors: Adoption (Ideas), Diffusion, Educational Development, Educational Innovation
