A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a…

Describes three projects that won 1994 John Cotton Dana Public Relations Awards. The projects used less than $150 of the library budget, had no full-time public relations staff, and relied on volunteers. Guidelines for entering the 1995 awards contest and a list of all 12 winners from 1994 are given in sidebar articles. (KRN)

Guidelines to help ERIC clearinghouses reach lay persons and inform them of the resources available through the ERIC information network are provided. The guidelines were developed following on-site interviews with persons who have expertise in information dissemination and/or who are actively involved in providing information to citizens involved…

Guidelines to help ERIC microfiche collection holders acquaint lay persons in their community with the resources available through the ERIC information network are provided. The guidelines were developed following on-site interviews with persons who have expertise in information dissemination and/or who are actively involved in providing…

This report describes collaborative efforts among secondary and postsecondary educators and state policymakers to improve the quality of academic preparation for college and to extend the opportunity for good preparation to more students. The report is divided into three major sections. The first section, "Strategies for Improving College…

This handbook, one in a series of works dealing with adult literacy education, is designed for use by volunteers who are responsible for recruiting students into literacy programs. Addressed in the first part of the guide are various steps in organizing a recruitment campaign that include getting to know the program staff, learning about the adult…

Drawn primarily from the experiences of the minority Women Employment Program (MWEP) of the Recruitment and Training Program (RTP, Inc.), material in this handbook is provided as a reference for individuals and groups engaged in efforts to place underutilized minorities and women into jobs they have not traditionally held. Outlines of the…

The potential of the teaching aspect of homemaker service, to prevent breakdown and to strengthen individual and family life, presents a challenge to the initiative, creativity, and commitment of homemaker-home health aide and allied services. The guide provides a distillation of practical experiences in the day-to-day delivery of the teaching…