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Schenck-Hamlin, William J.; And Others – 1978
The 35 exercises presented in this paper have been designed to simulate real-life experiences involving the process of persuasion and to enhance understanding of the persuasive process. Among the aspects of the persuasive process dealt with are the identification of persuasive events, emotive language, language intensity, source credibility,…
Descriptors: Advertising, Attitudes, Experiential Learning, Group Activities
