A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a…

Describes strategies used by reference librarians to provide service to the developmentally disabled, including reference service to volunteer and professional service providers, specialized information networks, information and referral services, and key reference tools. Deinstitutionalization, normalization, the developmental model, and least…

Compiled for library staff who serve Spanish-speaking persons, this resource guide lists bibliographies and materials published from 1950-1975 reflecting the character, history, and psychology of Spanish-speaking groups. It also provides information on services, institutions, and resources in the New York metropolitan area. The major sections of…

Prepared for the use of those interested in American Indian education and/or Indian affairs, this 1974 annotated resource reference guide contains over 1500 entries. Names, addresses, and annotations accompany entry citations which are organized under the following 24 subject headings: (1) Government Agencies; (2) State Agencies; (3) Bureau of…