A guide to using public relations techniques to promote both everyday services and special events at libraries, this handbook describes and suggests ways to use library displays; in-house printing; the local media, e.g., radio spots and cable television; library programs; marketing and promotion; and fundraising, including the formation of a…

Describes strategies used by reference librarians to provide service to the developmentally disabled, including reference service to volunteer and professional service providers, specialized information networks, information and referral services, and key reference tools. Deinstitutionalization, normalization, the developmental model, and least…