These guidelines were developed by the bookmobile community that has met in Columbus, Ohio, since 1985 for their annual conference. The guidelines comprise the collaborative effort of hundreds of conference participants and representatives from 79 libraries throughout the United States and Canada, who discussed the guidelines in regional and state…

Designed as a guide for public library administrators and personnel, the document suggests ways to recruit new library users from the disadvantaged adult population. Libraries interested in recruitment are assumed to already have materials for the disadvantaged that include easy to read adult content materials, audio-visuals, out reach services,…

Guidelines are given for expanding library hours so that disadvantaged adults may use library facilities and services on nights and weekends. There are discussions of cost, staffing, security problems, and publicity. Shifting library, bookmobile, and special programs to different hours; moving some programs outside the library; and special…

Individuals, organizations, and American Indian tribes are rapidly recognizing the value of libraries. They are recognizing that libraries and the information services which they offer are necessary to meet Indian goals. Specific sensitivity to Indian ways and alternatives is just developing as library and information services develop in Indian…

This paper describes procedures for establishing a special library in organizations where no such library previously existed. The role of the library in meeting organizational information needs and the reasons for setting up a special library are discussed. The paper then focuses on activities to be completed during a library planning process.…

Included in this manual are (1) a check list for developing and planning an effective library marketing program; (2) tips for writing library news releases; (3) tips for mass media marketing using radio and television; (4) a sample form for building a media file with information on specific radio and TV stations; (5) tips for planning a library…

This manual provides librarians with suggestions and patterns for decorations, promotion, resources (print, nonprint, and human), and activities and events for a community cooperative program providing library services to children during the summertime. Several ways in which the theme, Merlin's Midsummer Magic could be developed are suggested;…

This theme issue includes 11 articles on public relations (PR) in special libraries. Highlights include PR at the Special Libraries Association (SLA); sources for marketing research for libraries; developing a library image; sample PR releases; brand strategies for libraries; case studies; publicizing a consortium; and a bibliography of pertinent…