Illustrates how basic principles of marketing and strategic market planning can be applied to libraries and discusses some concepts of strategic planning (organization mission, objectives and goals, growth strategy, program portfolio plan) and marketing (opportunity analysis, target market selection, marketing mix strategy, marketing systems…

Compares traditional online interview with the presearch counseling session (process whereby a librarian, acting in an advisory role, assists client searcher in devising his/her search strategy, before that searcher goes online) and presents a one-step model of a presearch counseling session. An online self-service worksheet and 102-item…

This guide discusses the essentials of live virtual reference, preparing for virtual reference, and implementing and incorporating virtual reference. Chapter 1, "Understanding Live Virtual Reference," lays out what virtual reference is and how it compares to other forms of reference. Chapter 2, "Offering Live Virtual Reference," presents ten…

Summarizes reasons for evaluating library literacy programs and the role of evaluation in the planning process. What to measure is discussed, and sample measures for library collections, support services, and direct instruction are listed. Issues to be considered in developing program objectives and evaluation strategies are also addressed. (10…

This certification model, which is a refined version of the 1974 AECT Certification Model, is directed to the needs of educational media specialists, their employers and educators, and to certifying and accrediting agencies that approve programs preparing educational media specialists. Included in the document are reports on accreditation and…

Discusses first three steps of a general model for use in planning and implementing innovative programs in organizations: identifying problem, forming task force, finding out more about problems. Application and evaluation of model at large academic library to investigate receptivity of faculty to increased teaching activities by librarians is…

Discusses problems with access to local government information faced by libraries and by the public. Local government information policies are discussed, information management practices are considered, library services to disseminate government information are suggested, and a checklist for a model local government information policy is included.…

Discussion of job satisfaction and the level of job performance focuses on the effect of automation on job satisfaction among reference librarians. The influence of stress is discussed, a job strain model is explained, and examples of how to design a job to reduce the stress caused by automation are given. (12 references) (LRW)

The purpose of the Library/School Resource Project was to develop and implement a "transportable" library/school program model for special needs children and their parents. Its objectives were to: (1) identify available resources for use by teachers, parents, and their special needs children; (2) provide a system whereby everyone could have access…

Twelve articles cover books as artifacts; workstations for conservation of library materials; care of scrapbooks, albums, and photographs; map preservation; library environment; flood recovery; disaster prevention and preparedness; incorporating preservation into library organization; and bibliography of Chester Public Library (Illinois) First…